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Commercial Savviness

I have great news for you! You possess a valuable and distinctive set of skills, particularly relevant in these times of increased complexity with clients who are more demanding, prepared, and self-sufficient daily.

Today, we're facing the challenge of customer-centric organizations, where every area needs to focus their work and processes on internal or external clients to prove their value in contributing to business and organizational results. And, beyond that, even in non-commercial areas, you will benefit significantly from your kit if you learn how to use it to your advantage.

No one will object to an executive with a commercial vision who is a true business partner. However, some may not appreciate individuals who consistently seem to oversell themselves and their results, promoting specific objectives that often appear one-sided.

This set of talents can make you successful anywhere if you learn to leverage them.

Some of your distinctive traits may include the following:

They keep a profound understanding of the industry, the market, and the rivals. They focus their strategies and work plans on the needs and demands of their internal and external clients.

As the cornerstone to making a difference, they prioritize their clients' needs and expectations.

Their topmost goal is consistently deliver high-quality products and services.

These individuals have impressive expertise in the art of building long-term relationships with customers and valuing their differences as clients and individuals.

 They possess a global and inclusive mindset, as well as a remarkable ability to persuade others and influence their decisions and preferences.

Focusing on your strengths is vital to achieving job, financial security, and superstar success. As you refine and enhance these abilities, you'll find that achieving exceptional results is easier than you thought possible and does not require the effort you imagined.

As some other executives and professionals are also valued for their commercial savviness, the real question is how you will use your talents to create a state-of-the-art positioning campaign and personal branding that will leave the competitors behind and take you to land the job and the balance you want. (Advanced tip: copying what others are doing is useless, regardless of how appealing it might appear). 

Customers served! 1 years of experience
Customers served! 1 SUCCESS coaching hours
Customers served! 1 % R  O  I  (IN SALARIES)

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Success Stories


Gabriela Garcia



Yardena is an extraordinary professional with extensive experience in critical HR strategic areas ‒such as Talent Management, Strategic Staffing, and Organizational Development, among others—with broad strategic vision and business knowledge. I highly recommend her.

Oscar Monroy

country it head / latam pbr lead


The organizational growth I got from Yardena’s advice and strategies was astonishing. She helped me enhance my image and position inside my company, which opened new career path options beyond my dreams! She has a powerful vision. A great experience to have the opportunity to be guided by her!

Paty Betancourt

marketing manager

glenmark pharmaceuticals

This program led me to grow professionally and land my dream job, helping me clarify my goals and strengths due to her high professionalism, passion, and assertiveness.